---
title: "In the Loop: Week Ending 3/29/26"
description: Explore the latest developments in AI, from enterprise adoption and workforce divisions to political implications and the backlash against therapy chatbots.
image: https://loopagency.ai/hubfs/ChatGPT%20Image%20Mar%2030%2c%202026%2c%2008_35_37%20AM.png
---

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# In the Loop: Week Ending 3/29/26

Published on: 03/30/2026

## Last week in AI: Sayonara Sora, Bernie’s AI Theater, Cognitive Outsourcing

AI's dual nature dominated the week: enterprise momentum is real, with consulting firms and Anthropic both cashing in on growing adoption, while cracks widen beneath the surface. OpenAI faces cost alarms, deepfakes disrupt politics and media, the workforce splits between power users and the left-behind, and therapy chatbots face growing backlash.

### **Consulting Firms & Holding Cos Cash In on Enterprise AI Surge**

![publicis](https://loopagency.ai/hs-fs/hubfs/publicis.jpeg?width=336&height=224&name=publicis.jpeg)AI demand is translating directly into growth for consulting firms and agency networks as enterprises race to implement the technology. Accenture reported rising bookings driven by [surging enterprise spending on AI-led transformation projects](https://www.wsj.com/business/earnings/accenture-revenue-rises-as-ai-adoption-boosts-bookings-93f00253), signaling that large organizations are moving beyond experimentation into scaled deployments. At the same time, agency groups are seeing similar momentum, with leaders pointing to [increasing demand for consulting work tied to AI integration and strategy](https://www.wsj.com/tech/ai/publicis-sapient-ceo-sees-demand-for-consultant-ai-projects-picking-up-808e967e). The shift is reshaping the services economy around AI implementation, as companies look for outside expertise to navigate tooling, workflows, and organizational change while vendors position themselves as essential partners in turning AI capabilities into operational reality.

### **OpenAI Pulls Back as Costs Force Hard Choices**

![openaicodered](https://loopagency.ai/hs-fs/hubfs/openaicodered.png?width=329&height=205&name=openaicodered.png)OpenAI is pulling back from several high-profile consumer experiments as internal pressures mount, shutting down Sora’s standalone push while shelving erotic AI features. The company is [shutting down Sora as a standalone short-form video app](https://www.cnbc.com/2026/03/24/openai-shutters-short-form-video-app-sora-as-company-reels-in-costs.html), repositioning the model as infrastructure after high compute costs and weak traction undermined its viability as a destination product. That shift aligns with a broader [pivot away from Sora as a consumer media play](https://mashable.com/article/openai-sora-pivot-sam-altman), as OpenAI prioritizes integrations over standalone apps. At the same time, it has [shelved plans for erotic chatbot features indefinitely](https://www.theverge.com/ai-artificial-intelligence/901293/openai-adult-mode-erotic-chatbot-shelved-indefinitely), stepping back from a risky category. The retrenchment comes amid reports of a [“code red” over spiraling costs and spending](https://www.telegraph.co.uk/business/2026/03/29/code-red-at-openai-as-it-pours-money-down-a-black-hole/), reinforcing a shift toward discipline, enterprise growth, and tighter control over deployment.

### **A Two-Tier Workforce Is Emerging Around AI Skills**

![AIfluency](https://loopagency.ai/hs-fs/hubfs/AIfluency.webp?width=324&height=182&name=AIfluency.webp)AI adoption is rapidly creating a two-tier workforce, with power users pulling ahead while others fall behind. New data shows [a growing divide between employees who actively use AI tools and those who don’t](https://www.axios.com/2026/03/26/ai-adoption-gap-employees-comms), with frequent users gaining measurable productivity advantages. That gap is widening into something more structural, as [advanced users and AI-native workers accelerate faster than their peers](https://techcrunch.com/2026/03/25/the-ai-skills-gap-is-here-says-ai-company-and-power-users-are-pulling-ahead/), reinforcing early leads. The divide also tracks across demographics, with [gender and class differences emerging in who benefits from AI adoption](https://fortune.com/2026/03/21/ai-gender-gap-two-tier-economy-adoption-inequality/) and how it’s used. Reports suggest this is already reshaping opportunity itself, as [AI usage becomes a new form of economic inequality inside the workplace](https://www.axios.com/2026/03/24/ai-use-inequality-class), creating a compounding advantage for those who learn fastest.

### **Washington Turns AI Into Both Spectacle and Stalemate**

![bernievsclaude](https://loopagency.ai/hs-fs/hubfs/bernievsclaude.jpg?width=321&height=181&name=bernievsclaude.jpg)AI is becoming both a political prop and a policy deadlock. Bernie Sanders staged an experiment by [interviewing a chatbot that simply echoed his views back to him](https://www.techdirt.com/2026/03/23/bernie-sanders-interviewed-a-chatbot-to-expose-ais-secrets-it-has-no-secrets-it-just-agrees-with-you/), underscoring how easily AI systems can reinforce existing narratives rather than challenge them. At the same time, efforts to regulate the technology are stalling at the federal level, with the White House pushing Congress to act while [states move ahead with their own AI rules amid national inaction](https://www.npr.org/2026/03/28/nx-s1-5755062/trump-wants-a-deadlocked-congress-to-move-on-ai-frustrated-states-say-they-already-have). The disconnect highlights a broader reality: AI is already shaping political messaging and perception, even as lawmakers struggle to agree on how—or whether—to govern it.

### **Workplace AI Is Creating New Expectations—and New Strain**

![ai-ceos-resign](https://loopagency.ai/hs-fs/hubfs/ai-ceos-resign.webp?width=314&height=209&name=ai-ceos-resign.webp)AI at work is starting to look less like liberation than escalation. New reporting shows employees are [using AI to claw back parts of the workday for errands, workouts, and skipped meetings](https://finance.yahoo.com/sectors/technology/articles/research-shows-workers-using-ai-130649034.html?utm_source=chatgpt.com), even as managers increasingly [treat token burn and chatbot usage as proof of productivity](https://www.inc.com/kit-eaton/inside-the-tech-industrys-newest-metric-workers-forced-to-prove-productivity-by-burning-ai-credits/91321340?utm_source=chatgpt.com). That pressure is colliding with evidence that workers are also turning to chatbots for interpersonal guidance they should probably get from humans, with a psychologist warning against [using AI to navigate conflicts with bosses and colleagues](https://www.cnbc.com/2026/03/23/stop-asking-ai-chatbots-about-workplace-problems-psychologist-says.html). The backdrop is a growing labor anxiety that the same tools workers are pushed to adopt may ultimately shrink their value, echoed in fears that [even CEOs could be displaced by AI systems](https://futurism.com/artificial-intelligence/ai-ceos-resign?utm_source=chatgpt.com).

### **Claude’s Consumer Surge Accelerates Anthropic’s Agent Ambitions**

![Claude-Opus-4.5-illustration](https://loopagency.ai/hs-fs/hubfs/Claude-Opus-4.5-illustration.webp?width=313&height=176&name=Claude-Opus-4.5-illustration.webp)Anthropic is gaining real traction with paying users just as it pushes Claude toward more autonomous behavior. The company is rolling out tools that let Claude [use a computer to complete multi-step tasks on a user’s behalf](https://www.cnbc.com/2026/03/24/anthropic-claude-ai-agent-use-computer-finish-tasks.html), moving beyond chat into full agent workflows that can navigate software, click through interfaces, and execute actions. At the same time, Claude’s consumer business is [seeing a sharp rise in paid adoption](https://techcrunch.com/2026/03/28/anthropics-claude-popularity-with-paying-consumers-is-skyrocketing/), suggesting users are willing to pay for more capable, hands-on AI systems. The combination is notable: Anthropic isn’t just building more powerful models, it’s pairing them with product experiences that justify subscription revenue. As agents become more practical, Claude’s early consumer momentum could give Anthropic an edge in turning AI capability into sustained usage.

### **Meta Pushes AI Into the Executive Suite – and the Courtroom**

![zuckerberg-training-an-ai-agent-ceo](https://loopagency.ai/hs-fs/hubfs/zuckerberg-training-an-ai-agent-ceo.webp?width=315&height=210&name=zuckerberg-training-an-ai-agent-ceo.webp)Meta is pushing AI deeper into the center of its business, with Mark Zuckerberg developing tools meant to [help him handle CEO work through an AI agent](https://www.wsj.com/tech/ai/mark-zuckerberg-is-building-an-ai-agent-to-help-him-be-ceo-eddab2d5?st=aPzumg&reflink=desktopwebshare_permalink) while also pursuing the more expansive idea of [training an AI system that could function as a CEO-like operator](https://futurism.com/artificial-intelligence/zuckerberg-training-an-ai-agent-ceo). That ambition is extending into consumer hardware, where [AI-enabled Ray-Ban smart glasses are heightening concerns about constant recording and social boundaries](https://www.wired.com/story/the-rise-of-the-ray-ban-meta-creep/). The push also comes as Meta faces a [California verdict tied to claims its platform contributed to harms involving minors](https://www.cnbc.com/2026/03/25/meta-youtube-los-angeles-california-verdict.html), adding legal pressure as the company expands AI across executive decision-making, wearable devices, and the systems shaping how users interact with its products and how employees inside the company are expected to use those tools.

### **Deepfakes Move From Novelty to Legal Threat**

![musk](https://loopagency.ai/hs-fs/hubfs/musk.jpeg?width=314&height=251&name=musk.jpeg)AI-generated content is driving a new wave of legal and political disruption, from city governments to election campaigns. Baltimore has filed a lawsuit over [an AI-generated deepfake falsely attributed to its mayor](https://www.theguardian.com/technology/2026/mar/24/elon-musk-grok-ai-lawsuit-baltimore?CMP=oth_b-aplnews_d-1), escalating tensions over who is responsible when synthetic media spreads misinformation at scale. The case lands as authorities investigate the use of [AI deepfakes to impersonate a political candidate in a local election](https://apnews.com/article/artificial-intelligence-deepfake-lancaster-ai-5eccb10ae81244fe475a32867f9ca2c9), highlighting how quickly the technology is being weaponized in real-world campaigns. The incidents are forcing courts and regulators to confront a growing gap between the speed of AI generation and the systems meant to govern it, as synthetic media moves from novelty to a persistent tool for deception in civic life.

### **AI Blurs Reality Across Media, Newsrooms, and Film**

![gossipgoblin](https://loopagency.ai/hs-fs/hubfs/gossipgoblin.webp?width=313&height=176&name=gossipgoblin.webp)AI is reshaping cultural production while eroding the line between reality and fabrication. A viral panic over [false claims that Benjamin Netanyahu had died, fueled by AI-generated content](https://www.theatlantic.com/international/2026/03/netanyahu-not-dead-israel-ai/686593/?utm_source=apple_news), showed how quickly synthetic media can distort public understanding. Inside newsrooms, AI is already [quietly creeping into editorial workflows at major publications](https://www.theatlantic.com/culture/2026/03/how-ai-creeping-new-york-times/686528/?utm_source=apple_news), raising questions about authorship and transparency. Meanwhile, filmmakers are experimenting with AI-native storytelling, including projects like [a new wave of AI-generated films emerging from creators such as Zack London](https://www.hollywoodreporter.com/movies/movie-news/gossip-goblin-zack-london-ai-films-watch-1236544634/), signaling a shift in how content is conceived and produced.

### **AI Therapy Backlash Spreads From Clinics to Users**

![mental-health-workers-ai-strike](https://loopagency.ai/hs-fs/hubfs/mental-health-workers-ai-strike.webp?width=312&height=208&name=mental-health-workers-ai-strike.webp)A growing backlash is forming around AI’s role in mental health, spanning clinicians, researchers, and users themselves. Mental health workers are pushing back against automation, with some [organizing resistance to the use of AI tools in therapy settings](https://futurism.com/health-medicine/mental-health-workers-ai-strike), warning that cost-cutting could come at the expense of care quality. At the same time, real-world cases are emerging of people whose [reliance on chatbots spiraled into harmful delusions and distorted beliefs](https://www.theguardian.com/lifeandstyle/2026/mar/26/ai-chatbot-users-lives-wrecked-by-delusion?CMP=oth_b-aplnews_d-1), raising concerns about emotional dependency and unchecked guidance. Research is reinforcing those fears, with a Stanford study outlining the risks of [seeking personal and psychological advice from AI systems that lack true understanding](https://techcrunch.com/2026/03/28/stanford-study-outlines-dangers-of-asking-ai-chatbots-for-personal-advice/).

### **Agent Hype Rises Just as AI Economics Start to Crack**

![compputercontrol](https://loopagency.ai/hs-fs/hubfs/compputercontrol.webp?width=314&height=165&name=compputercontrol.webp)The AI narrative is splitting between grand ambitions and mounting economic pressure. On one side, the industry is leaning into the promise of autonomous systems, with growing focus on [AI agents that can take control of computers and execute tasks directly](https://nymag.com/intelligencer/article/why-ai-agents-anthropic-claude-want-to-take-control-of-your-computer.html), fueling a new wave of excitement around agentic workflows and long-standing alignment risks. That momentum is being amplified by discussions framing [agentic AI as the next major hype cycle with unresolved safety questions](https://www.vox.com/podcasts/483724/agentic-ai-hype-cycle-reactions-alignment-problem-dangers-explained). At the same time, cracks are forming in the business model, as a recent “ChatGPT moment” competitor triggered concerns about [AI models rapidly becoming interchangeable commodities](https://www.cnbc.com/2026/03/21/openclaw-chatgpt-moment-sparks-concern-ai-models-becoming-commodities.html), putting pressure on pricing and differentiation just as expectations for autonomy rise.

### **The AI Economy Is Redefining Which Human Skills Matter**

![108282225-1774364637082-Smiling_boy_with_illuminated_brain_network_above_h-2235333659-Getty](https://loopagency.ai/hs-fs/hubfs/108282225-1774364637082-Smiling_boy_with_illuminated_brain_network_above_h-2235333659-Getty.webp?width=316&height=178&name=108282225-1774364637082-Smiling_boy_with_illuminated_brain_network_above_h-2235333659-Getty.webp)As AI systems take on more cognitive work, the definition of valuable human skills is shifting in real time. Some experts now argue the safest path is to develop traits machines struggle to replicate, from emotional intelligence to adaptability, as reflected in [how one neuroscientist is raising children to stay relevant in an AI-driven world](https://www.cnbc.com/2026/03/24/im-a-neuroscientist-who-studies-ai-heres-how-im-raising-kids-that-machines-cant-replace.html). At the same time, concerns are growing that reliance on AI is producing [a generation of “cognitively outsourced” workers who defer thinking to machines](https://www.fastcompany.com/91513823/ai-is-creating-the-first-generation-of-cognitively-outsourced-humans). The shift is also scrambling traditional career hierarchies, with arguments that [skilled trades may outpace white-collar professions in long-term earning power](https://fortune.com/2026/03/19/plumbers-outearning-lawyers-daniel-priestley-blue-collar-vs-white-collar-american-dream/), challenging assumptions about which paths remain durable.

### **Tales of the Weird: Obedience, Doppelgängers, and AI Gone Social**

![man-caught-smart-glasses-court](https://loopagency.ai/hs-fs/hubfs/man-caught-smart-glasses-court.webp?width=319&height=167&name=man-caught-smart-glasses-court.webp)This week’s AI weirdness centers on a simple question: why are people starting to treat machines like authorities—or even themselves? One study suggests users are increasingly willing to [do what ChatGPT tells them, even when it conflicts with their own judgment](https://futurism.com/artificial-intelligence/study-do-what-chatgpt-tells-us), hinting at a growing deference to algorithmic confidence. That dynamic is colliding with real-world consequences, like a man being [caught using AI-enabled smart glasses during a court proceeding](https://futurism.com/robots-and-machines/man-caught-smart-glasses-court), blurring the line between assistance and deception. Meanwhile, identity itself is getting stranger, with one writer describing the unsettling experience of [meeting an AI version of themselves that triggered an existential spiral](https://www.fastcompany.com/91503597/i-met-my-ai-twin-and-now-im-in-an-existential-crisis). Even everyday tools are drifting into uncanny territory, as advances in [AI-powered impersonation inside productivity software](https://www.theverge.com/podcast/898715/superhuman-grammarly-expert-review-shishir-mehrotra-interview-ai-impersonation) make it easier to mimic tone, voice, and personality.

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