It’s been a busy summer for Loop sharing practical, human-centered ways to bring AI into healthcare marketing and digital agencies – and collaborating with some incredible people along the way. If you missed any of the action (or want to join me for what’s ahead), here’s a quick roundup.
🎥 Marketing AI that Works – and What's Coming Next – A webinar hosted by bvk and the Forum for Healthcare Strategists and featuring Daniel Fell (BVK), Deb Pappas from Connecticut Children's, and Carrie Liken from Snowflake. Watch on YouTube »
🎥 The Urgency Gap: Is Healthcare Ready for AI Experience Design? – I joined Chris Boyer and Reed Smith on their touch point media podcast where we discussed the AI adoption gap in healthcare marketing. Give it a listen >>
🎥 Start Smart with AI – Co-presented with Teri Sun of White Rhino. We covered how to lay the groundwork for successful AI adoption in healthcare marketing. Watch the replay »
🎥 GPT, AEO & GEO: Making Sense of AI Search – In partnership with Jessica Walker of Care Sherpa and Diane Hammons of WG Content, we unpacked what these AI search trends mean for your marketing strategy. Watch the replay »
🎥 The Human Side of the Loop – An Unscripted Series conversation hosted by Kirsten Lecky of WG Content, where I answer questions that have nothing to do with AI. Watch on LinkedIn »
📰 Closing the Urgency Gap: How Marketers Can Embrace AI as a Thought Partner, Not Just a Tool – Published in eHealthcare Strategy & Trends in collaboration with Jared Johnson, this piece offers a practical framework for making AI a daily part of your team’s thinking. Read the article »
📰 Sign up for my weekly newsletter on the latest AI news and breakthroughs.
🎥 Generative Engine Optimization (GEO) & Beyond: Closing the AI Readiness Gap in Healthcare Marketing – On Sept. 3 I'm joining this webinar hosted by Netpeak US to talk about "AI & the Changing Nature of Healthcare Consumer Behavior: Lessons From the Social Media Revolution." Reserve your spot today >>
🍽 Lunch & Learn: AI for Healthcare Marketing Leaders – In-person event in Atlanta on Sept. 11, co-hosted with Daniel Fell from BVK, Michael Schneider from Greystone.net, and Aby Varma of Spark Novus. A conversation on streamlining content, improving engagement, and boosting efficiency with AI. Reserve your spot »
🎯 AI@Mirren – On Sept. 18, Teri Sun and I will be sharing hands-on tips for building AI agents that help agencies move faster, be more strategic and better support their clients. Register here »
🏥 HCIC Panel Discussion – November 9–12, I’ll join fellow healthcare marketing experts for a discussion on AI, data, and digital transformation at the Healthcare Internet Conference in Las Vegas. View the agenda and reserve your spot »
If you watch, read, or join me at any of these, I’d love to hear your thoughts. And if you're interested in having me speak at an upcoming event, please get in touch.