Disconnected AI tools and efforts have your team endlessly pushing the rock up the hill. Here’s what you can do about it. Three weeks of every month. That’s how long one agency I’m working with...
AI can help you do things differently — but the real power comes from having it do different things A few weeks ago I wrote that AI has moved upstream — that the most capable AI systems no longer...
Meet Junior — the AI That Acts Without Being Asked
What one AI agent tells us about the choice every agency needs to make Most of us have been thinking about AI the same way we think about a really capable new hire. You tell it what to do. It does...
The real promise of AI isn’t efficiency. It’s clarity about where you actually matter. There’s a question I’ve started asking in almost every AI strategy conversation I have with agency leaders. It’s...
Recent studies on the impact of AI on human work offer a false sense of security Almost every day, there’s a new study, article, or tool promising to tell us which jobs AI will replace—and which ones...
When the Government Picks an AI Model, We’ve Entered a New Era It’s been quite a week for Dario Amodei, the CEO of Anthropic. It started last Thursday, when he and Sam Altman from OpenAI awkwardly...
Looking Back at the Week When Noise Became Signal Earlier this week, I sent my parents and siblings the widely shared essay by Matt Shumer called Something Big is Happening (or, “The Essay That...
When Faced with the Extraordinary, Why Do We Focus on the Ordinary? There’s a scene in Gabriel García Márquez’s One HundredYears of Solitude where Remedios the Beauty rises unexpectedly into the...
Why Agencies Need AI That Knows When Humans Matter Most I was talking with a senior agency leader recently, and she said something that hit me right between the eyes. I asked her how AI adoption was...
Ads that aren’t ads? “Adult” ChatGPT? Yup, AI is entering its awkward adolescence. We’re living in the golden age of AI. Not of its capabilities – that isn’t here yet. The golden age I’m talking...
