About Loop

AI transformation and intelligence infrastructure. Built for agencies, by agency veterans.

Loop Consulting and the Signal78 platform were founded with one goal: keep human beings at the center of the AI revolution.

Our story

Human-first, right down to the names of the agencies.

We founded Loop Consulting and the Signal78 platform with one goal in mind: keep human beings at the very center of the AI revolution. Our human-first approach is baked into both names. "Loop" because we believe AI can benefit humanity — but only if humans stay in the loop. "Signal78" because our platform signals your team when their expertise is needed most, not the other way around.

Our focus is exclusively on marketing organizations — agencies looking to adopt AI in ways that improve efficiency, focus human work on the tasks people are uniquely capable of, and positively impact the bottom line.

Our model combines hands-on AI consulting and education with pilot projects and platform implementations that set your agency up for a new way of working.

Problems we solve

The challenges agencies are facing.

Margin erosion

Agency margins have fallen from 22% to 9% over the past decade. The current model doesn't bend — it breaks.

Disconnected AI spend

Dozens of tools and subscriptions with no governance, no integration, and no institutional memory. Cost and complexity rise. Value doesn't.

Knowledge walking out the door

When people leave, their expertise leaves with them. Nothing is captured, compounded, or made reusable.

Uneven adoption

A few champions experiment; everyone else waits. Strong use cases don't scale — and the person who could lead the effort is your most precious billable resource.

No governance

Client data is being exposed to AI tools without clear policies, creating risk most agencies haven't fully accounted for.

Two colleagues talking in a teal office booth
Human-first philosophy

Putting people at the center of AI transformation.

AI is moving quickly — creating excitement and opportunity, but also anxiety. Loop's process puts humans at the center and focuses on the ways AI can help them reach their potential.

  • Pre-surveys to assess AI attitudes and adoption
  • Collaborative problem and solution identification
  • Team involvement in tech evaluations
  • Collective governance decision-making
The team

Agency veterans, building what we wished we'd had.

Matt Cyr

Matt Cyr

Founder & President

Matt founded Loop after almost 30 years leading marketing teams, including nearly a decade at a 100-person agency, where he led strategy and business development.

Teri Sun

Teri Sun

Chief Innovation Officer

[Bio to be added]

Neil Bhay

Neil Bhay

Fractional CTO

Neil has been a technology leader for nearly three decades, advising the Signal78 team on technology selection, data security, and platform resilience.

Let's talk

Whatever stage you're at, the start is a conversation.

Consulting, the platform, or just a gut-check on where your agency stands with AI.

Start a conversation →