Loop Insights

Marketing AI Week in Review 9/20/24

Written by Matt Cyr | Sep 20, 2024 12:30:00 PM

Every week, I'll summarize the week's top AI news, with an emphasis on higher education and healthcare marketing.

In my latest post for Inside Higher Ed, I suggest that lack of expertise in AI isn't an impediment to bringing it to your organization. More important is how you lead in times of change.

 

A new survey shows that nearly all marketers use generative AI every month; 70% use It weekly: I would have thought 100% would be using it weekly by now, tbh.

OpenAI Hires Former Coursera Executive to Expand AI Use in Schools: They're investing heavily in higher ed, including a recent pilot project with Arizona State University.

Brands have ‘serious concerns’ about agencies’ use of AI: If 80% of your customers told you they didn't like something you were doing, you'd change it, right? It's all about trust-building people!

 

Navigating Regulatory Changes in U.S. Healthcare? Evaluate Your Tech Stack: When adopting AI into your organization, I always recommend starting with the technologies you're already paying for.