Agencies Used to Sell Expertise. Now They Have to Prove They Can Guide.
An agency client of mine recently got a request from one of their clients that stopped me in my tracks. Before reviewing any work, strategy, or campai...
Every week, I'll summarize the week's top AI news, with an emphasis on higher education and healthcare marketing.
| In my latest post for Inside Higher Ed, I suggest that lack of expertise in AI isn't an impediment to bringing it to your organization. More important is how you lead in times of change. | 
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A new survey shows that nearly all marketers use generative AI every month; 70% use It weekly: I would have thought 100% would be using it weekly by now, tbh. |
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OpenAI Hires Former Coursera Executive to Expand AI Use in Schools: They're investing heavily in higher ed, including a recent pilot project with Arizona State University.
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Brands have ‘serious concerns’ about agencies’ use of AI: If 80% of your customers told you they didn't like something you were doing, you'd change it, right? It's all about trust-building people!
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Navigating Regulatory Changes in U.S. Healthcare? Evaluate Your Tech Stack: When adopting AI into your organization, I always recommend starting with the technologies you're already paying for.
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