Loop Insights

In the Loop: Week Ending 5/31/26

Last week in AI: $500M AI Bills, Simulated Crime Sprees, Post-Human Dinner Parties The AI ROI reckoning hit hard — a $500M Claude bill, Amazon's tokenmaxxing crackdown, Starbucks retiring its...

We Have a Rocket Ship. We're Using It to Get to Work Faster.

AI is the most powerful technology in human history, and our biggest goal for it is a 40-hour work week. Last week at the Build a Better Agency Summit, I took part in a roundtable discussion with a...

The Summit Awaits. Will You Climb?

400 client decision-makers just told us exactly what they want from agencies in the age of AI. The answer has nothing to do with tools. Last week, I was in the room at AMI's Build a Better Agency...

In the Loop: Week Ending 5/24/26

Last week in AI: Musk’s Courtroom Loss, Mega IPOs, Amish ♥️AI The Musk-Altman saga reached its verdict — then both men filed for trillion-dollar IPOs. Trump scrapped his AI order under last-minute...

In the Loop: Week Ending 5/17/26

Last week in AI: Papal Delusions, Agent Chaos, Gender Divides Autonomous agents deleted live databases and rewrote documents without asking. EY published a report full of citations that don't exist....

Beyond the Sisyphean Agency

Disconnected AI tools and efforts have your team endlessly pushing the rock up the hill. Here’s what you can do about it. Three weeks of every month. That’s how long one agency I’m working with...

In the Loop: Week Ending 5/10/26

Last week in AI: Robot Monks, Self-Replicating Machines, AI Growing Pains A robot took Buddhist vows in Seoul while Silicon Valley turned to faith leaders for ethical guidance. AI models showed signs...

Are You Upstream or Downstream from Your AI?

AI can help you do things differently — but the real power comes from having it do different things A few weeks ago I wrote that AI has moved upstream — that the most capable AI systems no longer...

In the Loop: Week Ending 5/3/26

Last week in AI: OpenAI Sued Over School Shooting, Grok Psychosis, ChatGPT’s Goblin Problem Tumbler Ridge families sued OpenAI for failing to report a mass shooter. Anthropic's Mythos triggered a...

In the Loop: Week Ending 4/26/26

Last week in AI: Mythos Breach, Big Tech Layoffs, AI Doomscrolls for You Anthropic's most powerful model got breached hours after launch, OpenAI shipped GPT-5.5 and enterprise agents in the same...
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