Loop Insights

Marketing AI

In the Loop: Week Ending 9/27/25

Last Week in AI: AI Sprawl, Technical Debt & Looking for Red Lines The administration's week revealed competing impulses: massive AI investments alongside restrictive H-1B fees threatening talent...
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AI Strategy

From Shadows to Spotlight: What AI Usage Data Tells Us About Adoption

When OpenAI published its latest usage report, the numbers were staggering: more than 100 million weekly active users, spanning professionals, students, and hobbyists. Anthropic followed with its...
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Marketing AI

In the Loop: Week Ending 9/20/25

Last Week in AI: Enterprise Adoption, Shadow AI, Trillion-Dollar Robots Enterprise AI's automation reality emerged last week as Anthropic data revealed companies are replacing, not augmenting...
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Marketing AI

In the Loop: Week Ending 9/13/25

Last Week in AI: Adoption Slowdown, Brain Drain, AI Critterz AI faced a reality reckoning as corporate adoption declined for the first time since 2023, legal battles intensified with rejected...
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AI Strategy

Bubble, Bubble, Toil and Trouble

AI’s transformation potential is undeniable, bubble or not If you keep an eye on the AI space, you’ve probably noticed a shift in tone. Earlier this summer there was unbridled optimism – the thrill...
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Marketing AI

In the Loop: Week Ending 9/6/25

Last Week in AI: Mistral Aims Enterprise, Anthropic Settles, Mystical AI Child safety dominated AI headlines last week as regulators warned OpenAI and Google about inadequate protections, while...
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Marketing AI

In the Loop: Week Ending 8/30/25

Last Week in AI: Safety Crises, Anthropic Gets Nosy, Death to the Em Dash This week exposed deep fractures in AI's foundation as mental health tragedies mounted, privacy promises crumbled, and...
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AI for Agencies

What We Do in the Shadows: How AI Adoption Success is Happening Out of the Spotlight

A new MIT study made waves last week with an eye-catching headline: 95% of generative AI pilots are failing. Based on 52 structured interviews, analysis of 300+ public AI initiatives, and surveys...
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Marketing AI

In the Loop: Week Ending 8/23/25

Last Week in AI: Pilot Predicament, Power Consumption & "Seemingly Conscious" AI This week crystallized AI's maturation challenges as enterprise "failures" masked worker success with shadow AI...
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Marketing AI

In the Loop: Week Ending 8/16/25

Last Week in AI: GPT-5's Rough Week, Perplexity’s Big Swing, Maternal AI? The AI industry weathered a turbulent week as OpenAI's long-awaited GPT-5 launch stumbled, Meta faced congressional calls for...
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