Using Google Deep Research to Help Me Understand the Pros and Cons of Custom Language Models AI-Created TL;DR Version of the Post Most marketing teams are using AI tools, but leaders often don't know...
One Small Step: Getting Started with AI Doesn't Have to Be a Big Deal
AI Adoption Lessons from My Client Work: Start Small and Build In recent months, I’ve worked with three very different clients on AI adoption projects: a large education and training company, a...
A couple weeks ago, I was flying to St. Louis for a three-day client workshop and, like I often do, got to wondering what I was flying over. I've always had to guess, but on this trip, I decided to...
Last week I tried NotebookLM for the first time and was blown away by its ability to summarize two of my blog posts into a pretty listenable podcast put on by two AI-driven "hosts". This week I'm...
Every week, I summarize the week's top AI news, with an emphasis on higher education and healthcare marketing. Google's NotebookLM is Eye-Popping 👀 Earlier this week I tried out NotebookLM, an...
Empower Your Team with AI—No Expertise Required, Just Leadership
In the last several months, I’ve spoken with several Chief Marketing and Communications Officers in higher education and healthcare about AI adoption. When I ask how knowledgeable their teams are on...
At this point, we've all had those "oh wow" moments with AI technologies. Using ChatGPT for the first time and seeing a friend demo Heygen stand out for me. Now I can add another to the list: I just...
Every week, I summarize the week's top AI news, with an emphasis on higher education and healthcare marketing. Sam Altman's Rose-Colored Glasses Sam Altman of OpenAI this week released a post called...
Beyond Shiny Object Syndrome: Integrating AI Into Your Existing Marketing Strategy
From content creation tools to predictive analytics, marketers are constantly bombarded with the promise that AI will revolutionize their efforts. But for many, it feels like a “shiny...
Every week, I'll summarize the week's top AI news, with an emphasis on higher education and healthcare marketing. In my latest post for Inside Higher Ed, I suggest that lack of expertise in AI isn't...
