Loop Services

AI Strategy & Planning

I take a strategic approach to introducing and integrating AI into your organization, including how it fits into your current digital strategy.

Understand where AI can make an immediate impact and identify opportunities for smarter, more efficient marketing.

Avert potential challenges by developing organization-specific policies and procedures for the acquisition and use of AI tools.

Help your organization meet its brand and business goals by creating a custom AI strategy and implementation approach.

Plan for the next year and beyond by creating a custom AI roadmap and budget approach.

Determine how (and if) to create custom AI applications for your organization, including navigating short-term vs. long-term investments and build vs. buy decisions.

AI Education & Training

I offer a modular but customizable approach to bringing (and keeping) you and your team up to speed on AI and its impact. Loop's five training modules are:

  1. Introduction to AI
  2. Branding & Strategy
  3. AI-Enhanced Marketing
  4. Content & Creative
  5. Privacy & Ethics

Don’t see a topic you’re interested in? Let’s work together to create a custom training module based on your needs.

Training Structure

  • Each module is two weeks
  • One 90-minute session of instruction and discussion per week with between-session activities to build knowledge and experience
  • Each attendee creates a plan for an AI project they can implement in their work
  • Pre- and post-training self-assessments on AI knowledge and comfort
  • History & Evolution - Overview of AI's development from inception to present.
  • Key Concepts - Understanding key AI concepts such as machine learning, neural networks, and deep learning.
  • Current Applications - Real-world examples of AI in healthcare and higher education.
  • Future Trends - Emerging trends and potential future developments in AI.
  • Discussion: AI & the Future of Marketing - Predicting how AI will shape marketing in healthcare and education
  • Brand Strategy & Management - Crafting brand strategies using AI insights, managing your brand identity in the age of AI and using AI in ways that build customer trust and loyalty.
  • Enhancing Competitive Advantage - Using AI for market analysis, trend forecasting, and strategic positioning
  • Developing an AI-Driven Marketing Strategy - Marketing strategy, personalization, measurement and personas. Incorporating AI into existing marketing efforts
  • Case Studies - Successful implementations of AI in branding and strategy in healthcare and higher education.
  • Discussion: AI as a Brand & Strategy Tool - Balancing technology and humanity to improve your organization’s brand and marketing efforts
  • Optimizing for AI in Your Martech Stack - Identifying ways to implement existing AI capabilities in your CMS, CRM, marketing automation, and other key marketing tech.
  • Enhancing Your Advertising Efforts - Using AI to analyze ad performance, target customers more effectively, and more efficiently manage creative optimizations.
  • Enhancing & Measuring Social Media Impact - Using AI functionality in your primary social channels to create efficiencies and connect more meaningfully with your customers.
  • Case Studies - Successful implementations of AI in healthcare and higher education marketing.
  • Discussion: Implementing AI in Your Organization - Opportunities and challenges of using AI in your organization’s marketing activities.
  • Enhancing Content Creation - Tools and techniques for AI-driven content generation and curation.
  • Enhancing the Creative Process - AI as a collaborator in the creative process, from idea generation to design assistance.
  • AI to Improve SEO - Integrating AI for keyword research, SEO optimization, and trend analysis.
  • Case Studies - Examples of AI in marketing campaigns, educational materials, and creative projects.
  • Discussion: Challenges & Opportunities of AI-Driven Creativity - Brand promise and consistency, bias and authenticity, intellectual property considerations and more.
  • Understanding AI Ethics - Core principles of ethical AI use, including fairness, transparency, and accountability.
  • Data Privacy & Protection - Best practices for ensuring data security and compliance with regulations like GDPR and HIPAA.
  • Mitigation of Bias & Discrimination - Identifying and reducing bias in AI algorithms and outputs.
  • Regulatory Landscape - Overview of current and upcoming regulations impacting AI use in healthcare and higher education.
  • Discussion: AI in Business & Society - The real-time impact of AI on our lives and work.

Branding & Digital Strategy

Creating distinction in the market – for your brand and digital experience – is essential. Let's work together to ensure your prospective customers know who you are and why they should choose you.

Better understand your place in the market and what drives your customers’ decisions through quantitative & qualitative research.

Hone your brand, competitive differentiation and messaging so your organization better stands out in the marketplace.

Make your marketing more effective and efficient by developing a digital strategy that connects the dots between strategy, technology and your audiences’ needs.