Loop is built on the idea that AI technologies can benefit humanity, but only if humans are “in the loop” and guiding the creation and use of AI tools. It also speaks to the idea that I can help you stay in the loop – whether it’s keeping up with the latest in AI or understanding what drives your customers’ decisions, I’ll help you stay on top of it all.
What Services Do You Offer?
AI Education and Training – I offer a modular but customizable approach to bringing (and keeping) you and your team up to speed on AI and its impact. The five training modules I offer are:
- Introduction to AI
- Branding & Strategy
- AI-Enhanced Marketing
- Content & Creative
- Privacy & Ethics
Don’t see a topic you’re interested in? Let’s work together to create a custom training module based on your needs.
AI Strategy and Planning – I take a strategic approach to introducing and integrating AI into your organization, including how it fits into your current digital strategy.
- AI Strategy Development
- AI Planning & Budgeting
- AI Policy Creation
- Creating Custom AI Tools
Branding and Digital Strategy – Creating distinction in the market – for your brand and digital experience – is essential. Let's work together to ensure your prospective customers know who you are and why they should choose you.
- Audience Research
- Branding, Messaging & Whitespace
- Digital Strategy & Roadmapping
Is All of Your Work Done by AI?
Definitely not. As I note on the AI Policy page, AI will never be the sole “author” of anything I do for you. I will use it to help me draft copy, conduct general demographic research, act as a sounding board for ideas, etc., but the work I produce will be my own and will be based on the specific needs of your business.
Which Industries Do You Specialize In?
While I have a strong focus on healthcare and higher education, my expertise in AI and digital strategy allows me to assist a wide range of industries. If you’re looking to integrate AI into your business, I can tailor my services to meet the specific needs of your sector.
Do You Offer UX, Design or Development Services?
Not at this time, but I have a network of companies and independent contractors I partner with to take my work from strategy to implementation.
What Experience Do You Have?
I bring a unique blend of education and real-world experience to the table.
- I earned a certificate from MIT Sloan Executive Education on “How to Build an AI Strategy”, which equipped me with a foundational understanding of AI and how to use the tools in my daily life and work.
- I’ve presented to hundreds of marketers about AI, sharing insights and practical applications to help them leverage AI in their work.
- I led the AI initiative at my previous company, developing AI solutions for our clients and training marketing teams on the use of AI.
- I also write regularly on AI and its impact on the workplace.
This combination of academic training and hands-on experience ensures that I can effectively guide your organization in adopting and optimizing AI technologies.
In addition to my AI knowledge and experience, I've worked for nearly 30 years in healthcare and higher education marketing, on both the client side and agency side. In that time, I've worked with, and for, some of the top organizations in the world, including Boston Children's Hospital, Brigham and Women's Hospital, MIT, Cornell and Northeastern University.
How Will I Benefit From Working With You?
When you work with Loop, you’re partnering with an expert who blends AI-driven insights with a human-centered approach. You’ll gain a strategic edge with custom AI solutions designed to fit seamlessly into your existing processes. Whether it's boosting your marketing efforts, enhancing your digital strategy, or training your team, you'll see tangible improvements in efficiency, creativity, and overall ROI. Plus, you’ll have a trusted advisor to help navigate the complexities of AI, ensuring that you stay ahead of the curve and make informed, impactful decisions.
How Do We Get Started?
That’s easy! Reach out to me via the contact form or email me at matt@loopagency.ai. We’ll schedule an initial consultation to discuss your needs and how Loop can help.