About Loop

Matt Cyr, Founder

My name is Matt Cyr, and for nearly 30 years I've helped healthcare and higher education organizations market themselves more effectively, make their brands stand out and help them embrace new technologies.

As a senior agency leader, I’ve been a strategic partner to senior leaders at some of the top institutions in the world, including MIT, Cornell and University College London.
I led digital marketing teams at Boston Children’s Hospital, Northeastern University and Clark University.
I’ve been a digital innovator, leading my former digital agency's AI initiative, and bringing Boston Children’s Hospital into the social media era, including speaking at SXSW.
I’ve been very successful at bringing in new agency business, having sold more than $20M of services at my former agency.
I’ve developed thought leadership content on a variety of topics, including AI, higher education enrollment and healthcare marketing.

AI Experience

As the founder of Loop, I bring a unique blend of education and tangible experience to the table.

I earned a certificate from MIT Sloan Executive Education on “How to Build an AI Strategy”, which equipped me with a foundational understanding of AI and how to use it in my daily life and work.
I’ve presented to hundreds of marketers about AI, sharing insights and practical applications to help them leverage AI in their work.
I led the AI initiative at my previous company, developing AI solutions for our clients and training marketing teams on the use of AI.
I also write regularly on AI and its impact on the workplace.

This combination of academic training and hands-on experience ensures that I can effectively guide your organization in adopting and optimizing AI technologies.

Thought Leadership

Industry Publications

Leading AI Adoption While Still Learning it Yourself (Inside Higher Ed)
Connecticut Children’s New Website Mirrors Its Reality (eHealthcare Strategy & Trends)
Marketing at Two Altitudes – Healthcare (eHealthcare Strategy & Trends)
Ride the AI Wave: 5 Simple Strategies for Higher Education (Inside Higher Ed)
College Rankings: The Tail is Frantically Wagging the Dog (Inside Higher Ed)

Personal Writing

Loop Insights blog
New Business is a Human Business. So What Role Can AI Play? (link)
Survey Shows Early Impact of COVID-19 on Prospects and Students (link)
A Perspective on Higher Ed Enrollment Marketing, Part 3 (link)
A Perspective on Higher Ed Enrollment Marketing, Part 2 (link)
A Perspective on Higher Ed Enrollment Marketing, Part 1 (link)

Why Loop?

AI is progressing so fast that many people feel lost or left behind. They know there's potential to improve their personal and professional lives, but aren't sure where to begin.

I created Loop to help bridge that gap. Loop's services are built on the idea that AI technologies can benefit humanity, but only if humans are “in the loop” and guiding the creation and use of AI tools.

And the only way to get in the loop is to understand what AI can – and can't – do.

Use of AI in Loop's Work

As noted in our AI Policy, Loop uses AI to help draft copy, conduct general demographic research, act as a sounding board for ideas, etc., but it's not a replacement for understanding your needs and goals.

Our process includes learning about your brand and business so we can customize our training and strategy offerings to meet your unique needs.

Get in touch to learn more.

The Benefits of Working Together

When you work with Loop, you’re partnering with experts who blend AI-driven insights with a human-centered approach. You’ll gain a strategic edge with custom AI solutions designed to fit seamlessly into your existing processes.

Whether it's boosting your marketing efforts, enhancing your digital strategy, or training your team, you'll see tangible improvements in efficiency, creativity, and overall ROI.

Plus, you’ll have trusted advisors to help navigate the complexities of AI, ensuring that you stay ahead of the curve and make informed, impactful decisions.