Case Studies

Loop Client Work

Below are two examples of recent client work conducted by Loop. 

If you have any questions about these or other projects we're working on, or are interested in learning how Loop can help you integrate AI into your marketing efforts, get in touch!

Case Study 1

Setting a Solid AI Foundation

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The ChallengeRSFHealthcare-logo

The Roper St. Francis Healthcare Marketing & Communications team is looking to stay on top of the latest innovations in marketing and identify ways that AI can most effectively support their efforts as they embark on a comprehensive website redesign project.

The Stakes

While the medical center is thriving, it faces stiff local and regional competition and needs to find ways to differentiate while maximizing their limited marketing resources.

The Solution

  • Conducted an AI Assessment & Survey to uncover gaps and opportunities.
  • Delivered a State of AI Session to build team-wide understanding and excitement.
  • Developing custom AI Use Case Recommendations to identify specific ways that AI can help the marketing team meet its goals.

The Results

  • Team gained foundational AI knowledge and clarity on implementation priorities.
  • Identified opportunities to use AI more consistently and effectively across the Marketing Team.
  • Set the foundation for future AI-driven success.

The Takeaway

AI offers the opportunity for small, resource-constrained marketing organizations to produce outcomes more typical of a large, well-resourced team.

The Quote

"We can help our organizations advance AI governance by taking it upon ourselves to be informed and clear on AI use cases that will drive efficiency, creativity, and project thinking."

Kathy Smith, CMO at Roper St. Francis Healthcare

A presentation slide about the State of AI
1 Loop held a two-hour onsite session where we discussed the current state of AI and how the health system Marketing Team was currently using AI in their daily activities.
An image from an AI presentation
2 Prior to the onsite meeting, Loop surveyed the Marketing Team about AI, including their personal level of AI adoption. 
An image showing a slide from an AI presentation
3 The survey showed ways that the team is currently using AI, but also identifies areas for additional adoption that might have an even greater impact.

Case Study 2

AI for Smarter University Marketing

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The Challenge

A private California university’s rapid growth outstripped the capacity of their marketing team. Staff were overwhelmed by repetitive tasks and lacked the bandwidth to focus on strategic projects.

The Stakes

If the marketing team couldn’t scale their capabilities, the university risked losing its competitive edge in attracting students and building its brand and reputation.

The Solution

  • Conducted an AI Assessment & Survey to understand current capacity and AI potential.
  • Delivered a Process Map Showing Opportunities for AI Enhancement.
  • Created Internal & External Marketing AI Policies for ethical and consistent adoption.
  • Provided AI Recommendations and Facilitated Demos of key tools.

The Results

  • Identified immediate efficiency gains through AI automation.
  • Early adoption of AI tools freed staff to focus on higher-value initiatives.
  • Created a scalable roadmap for future AI adoption.

The Takeaway

When integrated strategically, AI doesn’t replace teams—it empowers them to focus on what matters most.

An image showing a marketing process and opportunities for AI-driven improvement
1 Loop documented the biggest challenges facing the marketing team, along with the current project intake process and opportunities for AI-driven improvements.
An image showing the 3 biggest marketing challenges
2 As part of the discovery process, Loop identified three primary challenges faced by the University marketing team. The AI strategy document identified ways AI could help solve those challenges.
Image showing a stack of stones and recommendations for AI adoption
3 Loop's recommendations included several activities to set a strong foundation for AI success, including establishment of AI policies and an AII committee.
Image showing AI tech logos and recommendations for content software
4 The University Marketing Team is using a variety of AI tools to ideate, create and edit content. Loop's strategy document included a recommendation for a pilot project to identify an AI tool that will make content creation more efficient, effective and on-brand.

Curious how Loop can help your organization adopt AI? Let’s talk.