Beyond Shiny Object Syndrome: Integrating AI Into Your Existing Marketing Strategy

From content creation tools to predictive analytics, marketers are constantly bombarded with the promise that AI will revolutionize their efforts. But for many, it feels like a “shiny...

Marketing AI Week in Review 9/20/24

Every week, I'll summarize the week's top AI news, with an emphasis on higher education and healthcare marketing. In my latest post for Inside Higher Ed, I suggest that lack of expertise in AI isn't...

Marketing AI Week in Review 9/14/24

Every week, I'll summarize the week's top AI news, with an emphasis on higher education and healthcare marketing. OpenAI's new model o1 (aka 🍓) is capable of "reasoning" (OpenAI website): This...

AI and the Fallacy of Futureproofing

Humans love predictability. We obsess over weather forecasts, schedule recurring meetings, and contribute to 401Ks, all because we want to know what to expect next. It’s probably the fight-or-flight...

2024 State of Marketing AI Report: ChatGPT Summary

I'm excited to head to MAICON 24 next week. In preparation for the conference, I revisited the Marketing AI Institute's 2024 State of Marketing AI Report and listened to Paul and Mike talk about it...

AI Adoption in Higher Ed Marketing: Impediments and Opportunities

Last week I presented to more than 100 marketers at a large university about the use of AI in higher ed marketing and gained valuable insights into the challenges of implementing AI within a single,...

4 Steps to Take Today to Prepare Your Healthcare Marketing Team for the AI Wave

AI technology is moving fast. Here's how to stay competitive and compliant. “[Within 5 years], AI will do 95% of what marketers use agencies, strategists, and creative professionals for today." This...

4 Ways to Prepare Your University Marketing Team for the AI Wave

A new academic year is upon us. Here's how to stay competitive and compliant. “[Within 5 years], AI will do 95% of what marketers use agencies, strategists, and creative professionals for today."...

Rethinking Higher Ed Marketing

A new academic year is upon us. Here's how to stay competitive and compliant. “[Within 5 years], AI will do 95% of what marketers use agencies, strategists, and creative professionals for today."...

Now & Next: Building Employee Confidence in AI Through Training

AI has swept quickly into our daily lives and workplaces, bringing both excitement and anxiety. There are already examples of AI replacing human jobs in areas like customer service, and predictions...