Beyond Shiny Object Syndrome: Integrating AI Into Your Existing Marketing Strategy
From content creation tools to predictive analytics, marketers are constantly bombarded with the promise that AI will revolutionize their efforts. But...
“[Within 5 years], AI will do 95% of what marketers use agencies, strategists, and creative professionals for today."
This recent quote from Sam Altman, CEO of OpenAI, is a sobering reminder of how fast AI technologies are advancing and the uncertainty it’s causing in marketing departments all over the world.
So as a new academic year kicks off, here are some simple steps you can take to help prepare yourself and your team for another wild year in higher ed marketing.
Steps to Take:
Benefit: A robust AI policy safeguards your institution and ensures your marketing strategies are both compliant and ethically sound.
Steps to Take:
Benefit: This approach minimizes confusion and resistance, ensuring a smoother transition to AI-powered marketing.
Steps to Take:
Benefit: Focusing on specific use cases makes AI adoption more manageable and sets the stage for scalable implementation across your organization.
Steps to Take:
Benefit: A strong focus on data privacy and ethics protects your institution from potential risks and builds trust with your audience.
Need Help Navigating AI in Higher Ed?
If you need assistance with these steps—or any other aspect of AI integration in higher ed marketing—reach out for a free consultation. Let’s work together to future-proof your marketing strategy and ensure your institution stays ahead in this AI-driven landscape.
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