In the Loop: Week of 2/14/25

A Step-by-Step Guide to Piloting AI for Content Marketing

It's easy to get lost in all the AI noise, but there are real and practical ways to start using it to solve your marketing challenges. Check out my step-by-step guide.

Where's the Beef? Why Musk & Altman Don't Get Along

This week, one of AI's messiest rivalries opened a new chapter when Elon Musk offered to buy Open AI for $97.4BN. Why do these two tech titans dislike each other? The Hollywood Reporter uses the Kendrick-Drake beef to explain. And the Wall Street Journal goes deep on their rocky history.

How Marketers Can Overcome AI Overwhelm

Last week I talked about the need to Stop Chasing the Cheese and focus on specific AI use cases. This week, Martech Zone beats a similar drum.

Talk About Overwhelm...which ChatGPT model should I use?!

Picking the right ChatGPT model (and other LLMs like Gemini) has become a confusing choose-your-own-adventure. Do I use o1? o3 mini? o3 mini-high? Who knows. Luckily Sam Altman has come out and said they don't like the model picker either, and will soon be simplifying their product line.

Loop's 1st Marketing AI Pulse Event this Thursday!

On Thursday, Feb. 20, Loop is hosting an AI-focused event at the Charleston Digital Corridor. It will be a great, free event packed with great speakers and AI-focused networking. Join us! 🤖

AI-Related Conferences to Have on Your Radar

There are tons of great AI-related conferences happening in 2025. I complied a running list with a focus on healthcare and higher ed.