In the Loop: Week of 2/21/25

1st Charleston Marketing AI Pulse Event a Success!

Loop hosted the first-ever Marketing AI Pulse event at the Charleston Digital Corridor last week. We had a full house, great speakers and amazing BBQ after the event. Keep an eye out for details on the next one!

Sowing the Seeds of Brand Confusion

After Perplexity recently released "Deep Research," a tool with the same name and basic functionality as tools from Google and OpenAI, I had to ask: Does the AI field need a branding expert?. 

University of Michigan Going All in on AI

Last week the University of Michigan released "Go Blue" an "AI campus companion." It's a multimodal Large Language Model trained on Michigan's content. Love to see this kind of innovation in higher ed!

A Coming Division of Labor Between Doctors and AI?

New research shows AI outperforming doctors in medical diagnoses, achieving 92% accuracy when working independently. Healthcare's future may lie in dividing tasks between AI and physicians for optimal patient care.

Klarna All in On...Humans?!

Last year, Klarna CEO Sebastian Siemiakowski said his company would no longer be hiring human beings for customer service roles. He was convinced AI could "already do all of the jobs that we, as humans, do." Last week he caused whiplash when he tweeted that "in a world of AI nothing will be as valuable as humans!" and "we are going to kick off work to allow Klarna to become the best at offering a human to speak to!!!" 🤔

We say it all the time...gotta keep those humans in the loop, Sebastian...

AI-Related Conferences to Have on Your Radar

There are tons of great AI-related conferences happening in 2025. I complied a running list with a focus on healthcare and higher ed.