Marketing AI Week in Review 10/4/24

Every week, I summarize the week's top AI news, with an emphasis on higher education and healthcare marketing.

Google's NotebookLM is Eye-Popping 👀

Earlier this week I tried out NotebookLM, an easy-to-use, AI-driven research assistant, and was blown away by its capabilities, primarily the ability to quickly create a podcast episode based on two of my recent blog posts. Even "just" using it as a research tool, the use cases seem endless. 

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Teaching, Tutoring & Rubber-Ducking, Oh My! 

Fast Company featured efforts by Harvard, Arizona State and Georgia Tech to embrace AI in teaching and research efforts. I've talked about ASU's partnership with ChatGPT before...it's a great example of using ground-up ways to develop use cases that will advance use of AI. 

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Google Search is About to See 'a Pretty Dramatic Shift'

The Google Search experience has been kind of a hodge-podge these last many months, and it sounds like it may get worse before it gets better. Business Insider suggests that, at least for now, Google's "mishmash of new features" may only "raise more questions about how websites get visibility in the generative AI era." I'm really glad I'm not an SEO practitioner right now...
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FOMO Driving Healthcare Investment in AI?

A new study shares some interesting data on AI adoption in healthcare: 57% of global healthcare providers expressed concern that their organizations will fall behind if they don’t embrace AI, driving increased investment in AI tech.

Also, 95% of healthcare [apparently very trusting] IT leaders believe their employers are following AI regulations, only 53% have formal policies in place. 😱

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Are AI-Generated Images Copyrightable? 

An artist who generated an award-winning image with Midjourney is suing for copyright protection. "Allen told the [Copyright Office] that he created the art...by testing hundreds of prompt iterations, and altered it with Adobe Photoshop."

Prevailing copyright law saws that copyright protections don't extend to images created by AI tools, but the image, titled "Theatre D'opera Spatial" may put that to the test.

 Théâtre_D’opéra_Spatial

 

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