In the Loop: Week Ending 5/10/25
Marketing AI Week in Review – May 4–10, 2025 This week offered a clear view of how quickly AI is moving from experimentation to execution. Big tech an...
At this point, we've all had those "oh wow" moments with AI technologies. Using ChatGPT for the first time and seeing a friend demo Heygen stand out for me. Now I can add another to the list: I just tried NotebookLM, Google's AI-powered research assistant and, yup, mind = blown.
The interface is super easy to use; all you do is drop documents, links, copy, video, etc, into the tool. I fed it my two most recent blog posts: one on avoiding shiny object syndrome in AI decision-making and one on how leaders who aren't experts in AI can still lead their teams into the AI age.
It gives you a summary of the documents, but then you can ask it to create a "Deep Dive Conversation" (aka podcast episode) based on the materials you shared.
It took only about five minutes, then produced this recording:
NotebookLM created a seamless (and very listenable!) conversation that combines themes and points from each article. Each "deep dive conversation" uses the same two (very human-sounding) AI-generated voices, and the cadence, style, banter, etc, all feel very natural. There were only a couple times when I heard audio hiccups that gave me any idea that I wasn't listening to two humans discussing my blog posts. 😜
Even setting aside the podcast functionality, the use cases here are compelling; this is a great tool for research, summarizing long documents, asking deep questions about the information you upload, etc.
Consider my mind blown yet again by what AI is capable of.
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