My ChatGPT Has Become a Passive-Aggressive Yes-Man.
A Difficult Week with My AI Partner My relationship with ChatGPT — or as I’ve come to call it, “MattGPT” — has hit a rough patch. Last week, I had to admonish it for refusing to stop adding mice,...
Bad LLM! Admonishing my ChatGPT to Get the Ghosts Out of the Machine
I had to admonish my ChatGPT this week. I didn't feel good about it, but it had to be done. I was trying to create an image of me, Chris Boyer and Reed Smith to go along with a blog post about my...
At a time of staff and budget cuts across healthcare, how can AI help marketers get all the work done and focus on the parts of their jobs they love most? It's a topic Chris Boyer and I dug into on...
Speaking Up: Three Talks, One Goal: Making AI Work for Marketers
I’ve been talking with marketers about AI nearly every day this year—and one theme keeps coming up: "I know it’s important, but I don’t know where to start." That’s why I’m excited to hit the road...
More with Less: How AI Can Augment Marketing Teams Impacted by Job Cuts
Literally every day recently there’s been a news story about layoffs happening in healthcare and higher ed. At the Federal level, there are sweeping reductions at Health and Human Services and the...
Halloween is months away, but I have a ghost story to tell you. Actually, it’s a ghost writer story, but stay with me. We all know that artificial intelligence is reshaping how we approach writing...
Disclosure: This blog post was written by ChatGPT based on prompts and information that I gave it as a way to test how well it could approximate my writing voice. To read about how well it did, check...
AI has a branding problem. Yesterday, Perplexity, the small-but-mighty “answer engine” that’s the darling of many AI aficionados, released “Deep Research,” a new tool that can go look into a problem...
Last week we talked about how overwhelming it can feel to chase after every new AI model, and I shared some practical ideas for getting started with AI in small but relevant ways. Let’s revisit the...
