Loop Insights

MCP...As Easy As 1, 2, 3?

I Put Model Context Protocol to the Test in My Marketing Stack Amidst all the usual AI noise, you may have heard the letters MCP. Maybe it passed in one ear and out the other, but it's worth pausing...

Staying in the Loop: My Recent & Upcoming AI Talks, Webinars & Articles

It’s been a busy summer for Loop sharing practical, human-centered ways to bring AI into healthcare marketing and digital agencies – and collaborating with some incredible people along the way. If...

ChatGPT 5 Can Code a Robot, But Not My Newsletter

You probably saw the news yesterday that OpenAI released ChatGPT 5, an event that was hotly anticipated by nerds like me who live in the AI echo chamber. I wanted to hear directly from the LLM’s...

Podcast Bros vs. Dirt Bros: An AI Hallucination

When you look at all of the incredible progress being made in AI, hear predictions of certain doom in the world of work, and learn that we may have unknowingly drifted into a "gentle singularity”...

Always On: Preparing to Live in the Age of Ubiquitous AI

We have to start wrestling with what it will be like when AI is ubiquitous and omnipresent. Yesterday, OpenAI announced that you can now connect ChatGPT Team accounts to Google Drive, Dropbox, Box,...

My ChatGPT Has Become a Passive-Aggressive Yes-Man.

A Difficult Week with My AI Partner My relationship with ChatGPT — or as I’ve come to call it, “MattGPT” — has hit a rough patch. Last week, I had to admonish it for refusing to stop adding mice,...

Bad LLM! Admonishing my ChatGPT to Get the Ghosts Out of the Machine

I had to admonish my ChatGPT this week. I didn't feel good about it, but it had to be done. I was trying to create an image of me, Chris Boyer and Reed Smith to go along with a blog post about my...

Touch Point Media Podcast Appearance

At a time of staff and budget cuts across healthcare, how can AI help marketers get all the work done and focus on the parts of their jobs they love most? It's a topic Chris Boyer and I dug into on...

Speaking Up: Three Talks, One Goal: Making AI Work for Marketers

I’ve been talking with marketers about AI nearly every day this year—and one theme keeps coming up: "I know it’s important, but I don’t know where to start." That’s why I’m excited to hit the road...

More with Less: How AI Can Augment Marketing Teams Impacted by Job Cuts

Literally every day recently there’s been a news story about layoffs happening in healthcare and higher ed. At the Federal level, there are sweeping reductions at Health and Human Services and the...
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