Agencies Used to Sell Expertise. Now They Have to Prove They Can Guide.

An agency client of mine recently got a request from one of their clients that stopped me in my tracks. Before reviewing any work, strategy, or campaign thinking, the client wanted the agency to...

AI Ad Creative: From Pariah to Pride in 11 Months

Last holiday season, Coca-Cola found itself in the crosshairs. Their annual Christmas campaign — produced by Silverside and created entirely with AI — was dragged across social media. Commenters...

WPP Just Gave its Clients the Keys — and Changed the Rules of the Game

AI doesn’t just automate creative work — it’s redrawing the boundaries of what agencies are for. WPP just made a move that should make every agency leader sit up straight. According to Reuters, the...

From Shadows to Spotlight: What AI Usage Data Tells Us About Adoption

When OpenAI published its latest usage report, the numbers were staggering: more than 100 million weekly active users, spanning professionals, students, and hobbyists. Anthropic followed with its...

What We Do in the Shadows: How AI Adoption Success is Happening Out of the Spotlight

A new MIT study made waves last week with an eye-catching headline: 95% of generative AI pilots are failing. Based on 52 structured interviews, analysis of 300+ public AI initiatives, and surveys...

It's Time to Rethink Your Agency

How Loop's AI transformation process helps agency leaders put people – and value – first “I need your help creating the agency that will replace my current agency because AI is going to shut it...