From Shadows to Spotlight: What AI Usage Data Tells Us About Adoption

When OpenAI published its latest usage report, the numbers were staggering: more than 100 million weekly active users, spanning professionals, students, and hobbyists. Anthropic followed with its...

What We Do in the Shadows: How AI Adoption Success is Happening Out of the Spotlight

A new MIT study made waves last week with an eye-catching headline: 95% of generative AI pilots are failing. Based on 52 structured interviews, analysis of 300+ public AI initiatives, and surveys...

It's Time to Rethink Your Agency

How Loop's AI transformation process helps agency leaders put people – and value – first “I need your help creating the agency that will replace my current agency because AI is going to shut it...