A couple weeks ago, I was flying to St. Louis for a three-day client workshop and, like I often do, got to wondering what I was flying over. I've always had to guess, but on this trip, I decided to...
Empower Your Team with AI—No Expertise Required, Just Leadership
In the last several months, I’ve spoken with several Chief Marketing and Communications Officers in higher education and healthcare about AI adoption. When I ask how knowledgeable their teams are on...
Beyond Shiny Object Syndrome: Integrating AI Into Your Existing Marketing Strategy
From content creation tools to predictive analytics, marketers are constantly bombarded with the promise that AI will revolutionize their efforts. But for many, it feels like a “shiny...
I’m 2/3 of the way through my 6-week MIT Sloan online course on developing an AI business strategy, so it seemed like a good time to step back and reflect on what I’m learning. I’ll start with some...
