Stop Chasing the Cheese: How to Avoid AI Overwhelm
Every day (literally) there’s a new AI model announced. Some are big deals (DeepSeek anyone?) while others are blips. But the pace of new releases, each showcasing eye-popping new capabilities of...
The lead story last night on the CBS Evening News – and everywhere else for that matter – was about DeepSeek, the new Chinese Large Language Model (LLM) that performs as well (or better) than most...
Using Google Deep Research to Help Me Understand the Pros and Cons of Custom Language Models AI-Created TL;DR Version of the Post Most marketing teams are using AI tools, but leaders often don't know...
One Small Step: Getting Started with AI Doesn't Have to Be a Big Deal
AI Adoption Lessons from My Client Work: Start Small and Build In recent months, I’ve worked with three very different clients on AI adoption projects: a large education and training company, a...
A couple weeks ago, I was flying to St. Louis for a three-day client workshop and, like I often do, got to wondering what I was flying over. I've always had to guess, but on this trip, I decided to...
Empower Your Team with AI—No Expertise Required, Just Leadership
In the last several months, I’ve spoken with several Chief Marketing and Communications Officers in higher education and healthcare about AI adoption. When I ask how knowledgeable their teams are on...
Beyond Shiny Object Syndrome: Integrating AI Into Your Existing Marketing Strategy
From content creation tools to predictive analytics, marketers are constantly bombarded with the promise that AI will revolutionize their efforts. But for many, it feels like a “shiny...
I’m 2/3 of the way through my 6-week MIT Sloan online course on developing an AI business strategy, so it seemed like a good time to step back and reflect on what I’m learning. I’ll start with some...
