Beyond Shiny Object Syndrome: Integrating AI Into Your Existing Marketing Strategy

From content creation tools to predictive analytics, marketers are constantly bombarded with the promise that AI will revolutionize their efforts. But for many, it feels like a “shiny...

AI's Implications for Business Strategy

I’m 2/3 of the way through my 6-week MIT Sloan online course on developing an AI business strategy, so it seemed like a good time to step back and reflect on what I’m learning. I’ll start with some...