Loop Insights

AI in the Workplace

AI Reaches the Inflection Point

Looking Back at the Week When Noise Became Signal Earlier this week, I sent my parents and siblings the widely shared essay by Matt Shumer called Something Big is Happening (or, “The Essay That...
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AI Strategy

AI’s Magical Realism Moment

When Faced with the Extraordinary, Why Do We Focus on the Ordinary? There’s a scene in Gabriel García Márquez’s One HundredYears of Solitude where Remedios the Beauty rises unexpectedly into the...
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AI Strategy

Flipping the Script

Why Agencies Need AI That Knows When Humans Matter Most I was talking with a senior agency leader recently, and she said something that hit me right between the eyes. I asked her how AI adoption was...
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AI Strategy

The End of AI’s Idealistic Youth

Ads that aren’t ads? “Adult” ChatGPT? Yup, AI is entering its awkward adolescence. We’re living in the golden age of AI. Not of its capabilities – that isn’t here yet. The golden age I’m talking...
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AI Strategy

AI is Shifting the Labor to Machines — and the Privacy Burden to Humans

With AI browsers like Atlas and Comet, we’re not just carrying the weight of innovation — we’re shaping what kind of future it creates. The launch of ChatGPT almost three years ago was a clear...
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AI Strategy

The Move 78 for Humanity

There were two moments that bookended this year’s Marketing AI Conference (MAICON) in Cleveland that summarized both the conference and the state of AI to me. The first was during Paul Roetzer’s...
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AI Strategy

From Shadows to Spotlight: What AI Usage Data Tells Us About Adoption

When OpenAI published its latest usage report, the numbers were staggering: more than 100 million weekly active users, spanning professionals, students, and hobbyists. Anthropic followed with its...
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AI Strategy

Bubble, Bubble, Toil and Trouble

AI’s transformation potential is undeniable, bubble or not If you keep an eye on the AI space, you’ve probably noticed a shift in tone. Earlier this summer there was unbridled optimism – the thrill...
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AI Strategy

Beyond the Algorithm: Why AI Transformation Starts with Human Understanding

"AI can do my taxes but leave the arts to the people." "AI is getting good at things humans do for fun like writing and art. What will be left for us?" "I view it as a sad inevitability. We'll all...
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AI Strategy

It's Time to Rethink Your Agency

How Loop's AI transformation process helps agency leaders put people – and value – first “I need your help creating the agency that will replace my current agency because AI is going to shut it...
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