Beyond the Algorithm: Why AI Transformation Starts with Human Understanding
"AI can do my taxes but leave the arts to the people." "AI is getting good at things humans do for fun like writing and art. What will be left for us?" "I view it as a sad inevitability. We'll all...
How Loop's AI transformation process helps agency leaders put people – and value – first “I need your help creating the agency that will replace my current agency because AI is going to shut it...
Mark Zuckerberg has spent the last 20 years subverting Spider-Man’s most famous line. “With great power comes great irresponsibility” might as well be the motto of the man who founded Facebook in a...
Human vs Machine: Mirren Live and the Evolving Role of Agencies
This week’s Mirren Live conference was a bit of a watershed moment for me. I was a Mirren client in the past, attended the conference, and benefited from their training, education and guidance...
Stop Chasing the Cheese: How to Avoid AI Overwhelm
Every day (literally) there’s a new AI model announced. Some are big deals (DeepSeek anyone?) while others are blips. But the pace of new releases, each showcasing eye-popping new capabilities of...
The lead story last night on the CBS Evening News – and everywhere else for that matter – was about DeepSeek, the new Chinese Large Language Model (LLM) that performs as well (or better) than most...
Using Google Deep Research to Help Me Understand the Pros and Cons of Custom Language Models AI-Created TL;DR Version of the Post Most marketing teams are using AI tools, but leaders often don't know...
One Small Step: Getting Started with AI Doesn't Have to Be a Big Deal
AI Adoption Lessons from My Client Work: Start Small and Build In recent months, I’ve worked with three very different clients on AI adoption projects: a large education and training company, a...
A couple weeks ago, I was flying to St. Louis for a three-day client workshop and, like I often do, got to wondering what I was flying over. I've always had to guess, but on this trip, I decided to...
Empower Your Team with AI—No Expertise Required, Just Leadership
In the last several months, I’ve spoken with several Chief Marketing and Communications Officers in higher education and healthcare about AI adoption. When I ask how knowledgeable their teams are on...
