AI and the Fallacy of Futureproofing

Humans love predictability. We obsess over weather forecasts, schedule recurring meetings, and contribute to 401Ks, all because we want to know what to expect next. It’s probably the fight-or-flight...

2024 State of Marketing AI Report: ChatGPT Summary

I'm excited to head to MAICON 24 next week. In preparation for the conference, I revisited the Marketing AI Institute's 2024 State of Marketing AI Report and listened to Paul and Mike talk about it...

Now & Next: Building Employee Confidence in AI Through Training

AI has swept quickly into our daily lives and workplaces, bringing both excitement and anxiety. There are already examples of AI replacing human jobs in areas like customer service, and predictions...

We Don't Need Faster Horses

Thoughts on the Marketing Jobs of the Future “What is the marketing job of the future?” It was an unexpected question from a friend and former colleague that arrived in my inbox recently. I had...

Humans, What are They Good For?

"Which human characteristics remain vital and relevant [in the age of AI]?" It's a question posed this week by Brian Charles, PhD, MBA, MS, BA, etc. in our discussion board in the MIT Sloan course I...

AI's Implications for Business Strategy

I’m 2/3 of the way through my 6-week MIT Sloan online course on developing an AI business strategy, so it seemed like a good time to step back and reflect on what I’m learning. I’ll start with some...