AI Adoption in Higher Ed Marketing: Impediments and Opportunities

Last week I presented to more than 100 marketers at a large university about the use of AI in higher ed marketing and gained valuable insights into the challenges of implementing AI within a single,...

4 Ways to Prepare Your University Marketing Team for the AI Wave

A new academic year is upon us. Here's how to stay competitive and compliant. “[Within 5 years], AI will do 95% of what marketers use agencies, strategists, and creative professionals for today."...

Rethinking Higher Ed Marketing

A new academic year is upon us. Here's how to stay competitive and compliant. “[Within 5 years], AI will do 95% of what marketers use agencies, strategists, and creative professionals for today."...

Now & Next: Building Employee Confidence in AI Through Training

AI has swept quickly into our daily lives and workplaces, bringing both excitement and anxiety. There are already examples of AI replacing human jobs in areas like customer service, and predictions...

We Don't Need Faster Horses

Thoughts on the Marketing Jobs of the Future “What is the marketing job of the future?” It was an unexpected question from a friend and former colleague that arrived in my inbox recently. I had...