Loop Insights

AI Strategy

From Shadows to Spotlight: What AI Usage Data Tells Us About Adoption

When OpenAI published its latest usage report, the numbers were staggering: more than 100 million weekly active users, spanning professionals, students, and hobbyists. Anthropic followed with its...
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AI Strategy

Bubble, Bubble, Toil and Trouble

AI’s transformation potential is undeniable, bubble or not If you keep an eye on the AI space, you’ve probably noticed a shift in tone. Earlier this summer there was unbridled optimism – the thrill...
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AI Strategy

Beyond the Algorithm: Why AI Transformation Starts with Human Understanding

"AI can do my taxes but leave the arts to the people." "AI is getting good at things humans do for fun like writing and art. What will be left for us?" "I view it as a sad inevitability. We'll all...
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AI Strategy

It's Time to Rethink Your Agency

How Loop's AI transformation process helps agency leaders put people – and value – first “I need your help creating the agency that will replace my current agency because AI is going to shut it...
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AI Strategy

Why Meta’s AI Power Grab Should Worry You

Mark Zuckerberg has spent the last 20 years subverting Spider-Man’s most famous line. “With great power comes great irresponsibility” might as well be the motto of the man who founded Facebook in a...
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AI Strategy

Human vs Machine: Mirren Live and the Evolving Role of Agencies

This week’s Mirren Live conference was a bit of a watershed moment for me. I was a Mirren client in the past, attended the conference, and benefited from their training, education and guidance...
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AI Strategy

Stop Chasing the Cheese: How to Avoid AI Overwhelm

Every day (literally) there’s a new AI model announced. Some are big deals (DeepSeek anyone?) while others are blips. But the pace of new releases, each showcasing eye-popping new capabilities of...
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AI Strategy

DeepSeek: Why it’s Wreaking Havoc

The lead story last night on the CBS Evening News – and everywhere else for that matter – was about DeepSeek, the new Chinese Large Language Model (LLM) that performs as well (or better) than most...
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AI Strategy

CLM vs. LLM: To Build a Walled Garden or Not?

Using Google Deep Research to Help Me Understand the Pros and Cons of Custom Language Models AI-Created TL;DR Version of the Post Most marketing teams are using AI tools, but leaders often don't know...
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AI Strategy

One Small Step: Getting Started with AI Doesn't Have to Be a Big Deal

AI Adoption Lessons from My Client Work: Start Small and Build In recent months, I’ve worked with three very different clients on AI adoption projects: a large education and training company, a...
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