AI Adoption in Higher Ed Marketing: Impediments and Opportunities

Last week I presented to more than 100 marketers at a large university about the use of AI in higher ed marketing and gained valuable insights into the challenges of implementing AI within a single,...

4 Ways to Prepare Your University Marketing Team for the AI Wave

A new academic year is upon us. Here's how to stay competitive and compliant. “[Within 5 years], AI will do 95% of what marketers use agencies, strategists, and creative professionals for today."...

Rethinking Higher Ed Marketing

A new academic year is upon us. Here's how to stay competitive and compliant. “[Within 5 years], AI will do 95% of what marketers use agencies, strategists, and creative professionals for today."...