Loop Insights

Not Every Marketing Task Deserves a Human

The real promise of AI isn’t efficiency. It’s clarity about where you actually matter. There’s a question I’ve started asking in almost every AI strategy conversation I have with agency leaders. It’s...

In the Loop: Week Ending 3/22/26

Last week in AI: OpenAI’s Superapp, Google’s Vibe Coder, AI E-Noses AI’s momentum is accelerating—and so are the tensions around it. AWS is doubling down with major AI investments, while OpenAI’s...

Stop Asking If Your Job Is Safe From AI

Recent studies on the impact of AI on human work offer a false sense of security Almost every day, there’s a new study, article, or tool promising to tell us which jobs AI will replace—and which ones...

In the Loop: Week Ending 3/15/26

Last week in AI: Grammarly Goofs, Apple Lags, Tilly Norwood's New AI Anthem AI’s power struggle is spilling into Washington as Anthropic, OpenAI, and governments battle over national-security access...

In the Loop: Week Ending 3/8/26

Last week in AI: Anthropic/OpenAI Drama Escalates, Affleck’s AI Sale, Deepfake Corpulent Overlords AI’s power struggles, workplace disruption, and trust crises dominated the week. OpenAI’s Pentagon...

In the Loop: Week Ending 3/1/26

Last Week in AI: Anthropic/Pentagon Gets Real, OpenAI Swoops In, White House Hockey Deepfake Last week in AI: Anthropic and the Pentagon clash over defense use as OpenAI consolidates power in...

Dario, We’re Not in Kansas Anymore

When the Government Picks an AI Model, We’ve Entered a New Era It’s been quite a week for Dario Amodei, the CEO of Anthropic. It started last Thursday, when he and Sam Altman from OpenAI awkwardly...

In the Loop: Week Ending 2/22/26

Last Week in AI: India Takes the Stage, Anthropic/Pentagon Clash, Bernie Sounds the Alarm AI’s expansion is colliding with accountability. OpenAI faces scrutiny over energy use, safety reporting, and...

In the Loop: Week Ending 2/14/26

Last Week in AI: "Something Big," Claude's Philosopher, Uncanny Valentine Anthropic’s safety-first identity is under strain as researcher departures, Pentagon ties, and CEO warnings collide with...

AI Reaches the Inflection Point

Looking Back at the Week When Noise Became Signal Earlier this week, I sent my parents and siblings the widely shared essay by Matt Shumer called Something Big is Happening (or, “The Essay That...
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