Loop Insights

Agencies Used to Sell Expertise. Now They Have to Prove They Can Guide.

An agency client of mine recently got a request from one of their clients that stopped me in my tracks. Before reviewing any work, strategy, or campaign thinking, the client wanted the agency to...

11/20/2025

Marketing AI

In the Loop: Week Ending 11/15/25

Last week in AI: Indistinguishable AI Creative, Toys Behaving Badly, Agents Need Oversight Last week’s AI news shows a sector accelerating in every direction: OpenAI branching into health tools,...

11/16/2025

AI for Agencies

AI Ad Creative: From Pariah to Pride in 11 Months

Last holiday season, Coca-Cola found itself in the crosshairs. Their annual Christmas campaign — produced by Silverside and created entirely with AI — was dragged across social media. Commenters...

11/14/2025

AI for Agencies

WPP Just Gave its Clients the Keys — and Changed the Rules of the Game

AI doesn’t just automate creative work — it’s redrawing the boundaries of what agencies are for. WPP just made a move that should make every agency leader sit up straight. According to Reuters, the...

11/13/2025

Marketing AI

In the Loop: Week Ending 11/8/25

Last week in AI: Pink Slips Abound, Big Tech's Billion-Dollar AI Wars, Huang Backtracks ChatGPT suicide lawsuits exposed AI's mental health dangers as Stanford revealed chatbots can't distinguish...

11/09/2025

AI Strategy

AI is Shifting the Labor to Machines — and the Privacy Burden to Humans

With AI browsers like Atlas and Comet, we’re not just carrying the weight of innovation — we’re shaping what kind of future it creates. The launch of ChatGPT almost three years ago was a clear...

11/03/2025

Marketing AI

In the Loop: Week Ending 11/1/25

Last Week in AI: Puncturing Paywalls, Workforce Impact, Dexterous Robots AI systems displayed unprecedented self-awareness as robots experienced existential crises while researchers discovered Claude...

11/02/2025

Marketing AI

In the Loop: Week Ending 10/25/25

Last Week in AI: Browser Wars, ChatGPT One-Click Shopping, Amazon Robots AI's growing pains dominated headlines as browser wars exposed security vulnerabilities, OpenAI unified ChatGPT across...

10/26/2025

Marketing AI

In the Loop: Week Ending 10/18/25

Last Week in AI: Schumer Deepfake, "I'm AI" and NSFW ChatGPT Political deepfakes escalate tensions as X refuses to act on a Schumer clip. California mandates AI self-disclosure and chatbot safety...

10/20/2025

AI Strategy

The Move 78 for Humanity

There were two moments that bookended this year’s Marketing AI Conference (MAICON) in Cleveland that summarized both the conference and the state of AI to me. The first was during Paul Roetzer’s...

10/17/2025