Loop Insights

Are Upstream or Downstream from Your AI?

AI can help you do things differently — but the real power comes from having it do different things A few weeks ago I wrote that AI has moved upstream — that the most capable AI systems no longer...

In the Loop: Week Ending 5/3/26

Last week in AI: OpenAI Sued Over School Shooting, Grok Psychosis, ChatGPT’s Goblin Problem Tumbler Ridge families sued OpenAI for failing to report a mass shooter. Anthropic's Mythos triggered a...

In the Loop: Week Ending 4/26/26

Last week in AI: Mythos Breach, Big Tech Layoffs, AI Doomscrolls for You Anthropic's most powerful model got breached hours after launch, OpenAI shipped GPT-5.5 and enterprise agents in the same...

In the Loop: Week Ending 4/19/26

Last week in AI: Anthropic's Revenue Explosion, Salesforce Goes Headless, Chat with AI Jesus Anthropic is building an empire while Meta shrinks its workforce to fund self-improving AI, Apple...

In the Loop: Week Ending 4/12/26

Last week in AI: Mythmaking with Mythos, Firebombing Altman, Tokenmaxxing OpenAI and Anthropic dominated the news last week, revealing a widening split between rapid capability gains and rising...

Meet Junior — the AI That Acts Without Being Asked

What one AI agent tells us about the choice every agency needs to make Most of us have been thinking about AI the same way we think about a really capable new hire. You tell it what to do. It does...

In the Loop: Week Ending 4/5/26

Last week in AI: “Junior” AI Snitches, Claude Code Leaks, Trading AI for Typewriters AI is rapidly shifting from passive tool to autonomous coworker, as self-improving agents, workplace surveillance,...

In the Loop: Week Ending 3/29/26

Last week in AI: Sayonara Sora, Bernie’s AI Theater, Cognitive Outsourcing AI's dual nature dominated the week: enterprise momentum is real, with consulting firms and Anthropic both cashing in on...

Not Every Marketing Task Deserves a Human

The real promise of AI isn’t efficiency. It’s clarity about where you actually matter. There’s a question I’ve started asking in almost every AI strategy conversation I have with agency leaders. It’s...

In the Loop: Week Ending 3/22/26

Last week in AI: OpenAI’s Superapp, Google’s Vibe Coder, AI E-Noses AI’s momentum is accelerating—and so are the tensions around it. AWS is doubling down with major AI investments, while OpenAI’s...
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