2024 State of Marketing AI Report: ChatGPT Summary
I'm excited to head to MAICON 24 next week. In preparation for the conference, I revisited the Marketing AI Institute's 2024 State of Marketing AI Report and listened to Paul and Mike talk about it...
AI Adoption in Higher Ed Marketing: Impediments and Opportunities
Last week I presented to more than 100 marketers at a large university about the use of AI in higher ed marketing and gained valuable insights into the challenges of implementing AI within a single,...
4 Steps to Take Today to Prepare Your Healthcare Marketing Team for the AI Wave
AI technology is moving fast. Here's how to stay competitive and compliant. “[Within 5 years], AI will do 95% of what marketers use agencies, strategists, and creative professionals for today." This...
4 Ways to Prepare Your University Marketing Team for the AI Wave
A new academic year is upon us. Here's how to stay competitive and compliant. “[Within 5 years], AI will do 95% of what marketers use agencies, strategists, and creative professionals for today."...
A new academic year is upon us. Here's how to stay competitive and compliant. “[Within 5 years], AI will do 95% of what marketers use agencies, strategists, and creative professionals for today."...
Now & Next: Building Employee Confidence in AI Through Training
AI has swept quickly into our daily lives and workplaces, bringing both excitement and anxiety. There are already examples of AI replacing human jobs in areas like customer service, and predictions...
Thoughts on the Marketing Jobs of the Future “What is the marketing job of the future?” It was an unexpected question from a friend and former colleague that arrived in my inbox recently. I had...
"Which human characteristics remain vital and relevant [in the age of AI]?" It's a question posed this week by Brian Charles, PhD, MBA, MS, BA, etc. in our discussion board in the MIT Sloan course I...
I’m 2/3 of the way through my 6-week MIT Sloan online course on developing an AI business strategy, so it seemed like a good time to step back and reflect on what I’m learning. I’ll start with some...
